The Brand Story of Villoni®

Established in 1981 by Churlya Wurfel, a design enthusiast with a deep passion for fashion, Villoni® Boutique was named after her daughter, Villoni. The company established on a foundation of strong family values.

The shop initially opened in Double Bay, Sydney, then briefly relocated to Center Point Tower before settling in the prestigious and beautiful Queen Victoria Building in 1985, following the building's remarkable restoration, where it flourished.

There, it became renowned as one of the premier high-end fashion boutiques for women seeking their perfect dress, a reputation it continues to uphold.

Then, in 2008, the flagship store moved from the QVB to the charming family-friendly neighborhood of Annandale, Sydney Australia.

Since then, we’ve been offering a stunning selection of dresses for every occasion, and this year, we are proudly celebrating 43 years of existence!

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